Luxury Car Density (2014 Update)

The following provides an update to an analysis we made in 2012, looking at the luxury car density across countries, posted here and here.

Again we looked at the number of listings on the OOYYO Network. This time we reduced the brands included only six main brands from Italy (Ferrari, Lamborghini and Maserati) and UK (Aston Martin, Bentley and Rolls Royce).

The density calculated as the listings on the site for the referenced brands divided by the total listings looks as follows (see map and table). The observations made in 2012 are repeated:

• very high densities for Luxembourg, Switzerland and Singapore
• high rates for UK and Italy
• medium-high rates for Western Europe, Sweden and Canada
• medium-low rates for Scandinavia (ex Sweden), US, Australia and New Zealand

Outliers include Lithuania, Malaysia, Slovakia and Nigeria. Note the some of these outliers might be driven by the fact that the density relative to all offered car is shown (and not per capita).

Without further comments, the map looks as follows:

And here the data table: