Friday, October 05, 2012

Luxury Car Ownership per Capita (2 of 2)

In our previous post we identified two ways of approximating luxury car ownership per capita, whereof we had covered the first approach:
  1. Counting car dealership per brand (which is public domain information and available on the above listed sites)
  2. Counting used car offered online for individual national markets (which can be retrieved from used car websites or corresponding aggregators)
We now look at the second method and to do so we based our analysis from the used car aggregator OOYYO. Asian countries are largely missing, so it provides an incomplete answer. Furthermore the assumption of proportionality of used car offers relative to car ownership is certainly only correct as a rough approximation.

Here we go (luxury used cars listed relative to all used car listings):
















Results are broadly consistent with Switzerland and Luxembourg leading the table followed by Italy, France and UK. The low ranking of Germany and USA is somewhat surprising.

Some basic validation of the data can be found calculating when putting Italian (Ferrari, Lamborghini and Maserati) and UK (Aston Martin, Bentley, Lotus, Morgan and Rolls Royce) luxury cars into relationship, with such ratio being particularly high in Italy and low in the UK.





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